Over the next four weeks, if you’re creative enough, Gilbert Arenas will be watching you…well, maybe not you, but your video. As a member of the NBA FIT team, Arenas has joined forces with the Department of Health and Human Services (HHS), the Advertising Council and the Boys & Girls Clubs of America to encourage young adults to take ‘small steps’ to get healthy.
The national user-generated video contest hosted on YouTube aims to encourage teens (14-24) to submit original videos demonstrating the power of taking small steps to get healthy and not end up looking like a miniature Sumo-wrestlers.
“As an athlete, I know how important both exercise and nutrition are to my everyday performance,” said Arenas. “This contest is a great way to get young people across the country to show that they are up to the challenge of telling us just how important regular exercise and maintaining a healthy diet are to them and how creative they can be in fitting it into their daily lives.”
So put down the Cheetos, Micky D’s and Pop-Tarts and submit your own video illustrating the benefits of taking small steps to get healthy. Submissions will be accepted until Oct. 7. The 10 videos that receive the most views on YouTube between Oct. 8 and Oct. 28 will be judged by a panel of advertising professionals, health officials, BGCA representatives and the NBA’s Arenas. The panel will announce the grand prize winner in partnership with Boys & Girls Clubs of America in Washington, D.C., at the end of October. One Grand Prize winner will receive $2,500 in cash and prizes to NBAStore.com. Four runners-up will receive $500 toward NBA merchandise and athletic gear and no one wins a swim in Gils pool.
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