Tag Archives: Waves for Water

Rob Machado Foundation Benefit Concert at The Belly-Up

Rob Machado Foundation Benefit Concert at The Belly-Up

Zen master, wave dancer, humanitarian, pro-surfer Rob Machado will be hosting his first ever benefit concert November 12 at The Belly-Up in Solana Beach, California to benefit the Rob Machado Foundation.

The event, which costs only 40 bucks to attend, will feature one-of-a-kind surf memorabilia and merchandise, surprise musical performances, lots of celebs, and acoustic sets from John Rzeznik of the Goo Goo Dolls, Jon Foreman of Switchfoot, and Jon Swift.

The Rob Machado Foundation does an amazing job at teaching children that our resources are precious.

“We need to respect our water and land,” says Machado via his website, “Each one of us can make a difference. From turning off the faucet when brushing your teeth, to eliminating single-use plastic bottles, to understanding your watershed, we can all work together to make an impact. We can’t keep operating the way we do or we’ll pay a price. So, I hope to encourage people to take a look around and realize that there is an issue but ultimately, we can make it better.”

Last month, Machado went back to his high school, the San Dieguito Academy, where he kicked off Hydration Nation with his foundation and Hurley’s h20. Thanks to Global Tap the kids now have a clean water fountain that they will actually use to refill water bottles. No plastic needed. Continue reading

Waves for Water Seeks Help to Rebuild East Coast Surf Community


Humanitarian and former professional surfer Jon Rose is leading an effort to help rebuild post-Sandy devastation.

As a first responder to the surf-community, Jon’s non-profit organization, Waves For Water, will lead a focused effort to remove storm debris and assist with other basic survival needs associated with the catastrophic storm.

The team is currently gathering the intelligence of his friends and colleagues in the North Carolina, New Jersey and New York coastal areas for immediate support.

“Many of our favorite East Coast surfing epicenters are completely wiped out and under water,” said Rose, who’s spearheaded previous relief efforts to countries like Haiti, post- tsunami Japan, North Korea and Afghanistan. Continue reading

Waves for Water: Bali

Waves for Water has been globetrotting around the world in efforts to bring clean water to those in need. Founder Jon Rose recently drank water from the Amazon River and aided in bringing clean water to Afghanistan. Next up, Bali.

From the mouths of babes: Bali has given us surfers the waves of our lives. So why not give back? Jon Rose, Waves for Water and H2O need your help to bring clean drinking water to the thousands of Balinese who need it. Through the Clean Water Courier program you can make a difference by bringing a few water filters to Indonesia (or anywhere else in the world for that matter) and passing them out to the local communities. You’re still able to do what you love (surf), and help in the process.

Seriously, Rose could save the world with our help. Athlebrities will be closely following Rose, his journey, success and progress of the water couriers until everyone has access to clean water, because really, there is NO reason for this not to be successful given the ease of delivery and proven results of the water filters.

Learn more at WAVES FOR WATER

As always, thanks for reading~

Jon Rose: How to Drink the Amazon River

Jon Rose: How to Drink the Amazon River

The advent of social media has given power to the people in terms of charitable giving and we here at Athlebrities love this new ‘Vote for a Cause’ initiative from Cultivate Wines. The company already donates 10% of sales to causes related to education and basic human needs and they’ve just kicked it up a notch. Continue reading

22nd Annual Waterman’s Ball

22nd Annual Waterman’s Ball

Almost half a million dollars in net proceeds rolled in from the Surf Industry Manufacturers Association’s (SIMA) 22nd annual Waterman’s Weekend. The tight knit surfing community gathered Friday, at the Ritz-Carlton Laguna Nigel, to honor three very important members of their tribe. Greg Long, was awarded Watermen of the Year, former Malibu Mayor Jefferson “Zuma Jay” Wagner, for Environmentalist of the Year, and George Downing, with the Lifetime Achievement Award. All three individuals have helped change the face of the sport, the industry, and the ocean’s environment.


Athlebrities had a chance to speak with Greg Long, who was very humbled by his peers and the entire surf industries need to honor him for his actions in and out of the water. He also thanked his parents for installing morals and values early on, that have allowed him to live a good, clean, healthy life, and he encourages and continues to inspire others to do the same. When asked why the surf industry is much more into giving back Long explained,“it would just be naïve for people to think to be able to build such an amazing industry and not be giving back and protecting and preserving those same resources for the generations to come… I’m proud to say I am surfer and part of this kind of tribe, and it is just as much about giving back as receiving the joy that the ocean gives us.”


When asked what’s the one thing we could all do to support the Waterman’s cause Long answered, “I think the simple thing is to educate yourself and educate others and once you have that power behind yourself and others then your action will follow suite…it doesn’t take much to realize your obligation as a human being, not to just enjoy your time but, also to hope that others will as well and by educating yourself, it is the most powerful tool.” Greg also supports the Surfrider Foundation, Save the Waves Foundation, Waves for Water and the San Onofre Foundation.

While accepting his Lifetime Achievement Award, George Downing spoke of the three powers on Earth that he learned from legendary surfer John Kelly, the power of God, the power of money and people power. Downing explained, “Now God is so busy he cant pay attention to what we are trying to accomplish here, the legal aspects of what we do, ends up in the courts, and the more money you have the more you go in to courts, the only thing that we have is the power of people. When people get up and do those things that they want to accomplish, we will accomplish it.” He also gave thanks for all that Waikiki has given surfing and said to the crowd, “So, always remember to take care of Waikiki, I leave that in your hands…we’ve got a wonderful sport, take care of it, it nurtures itself if we take care of the facilities that make it all happen.”

The purpose and most important objective of gathering the surf community and 200 member brands that represent SIMA, is giving back and helping to protect the very thing that gives them an industry in the first place, the ocean. Hosted by the wonderful and talented Sal Masekela, this years festivities set a Waterman’s record raising close to $400,000 for SIMA’s beneficiaries.

-Jessica Hernandez