SIMA’s Liquid Nation Ball 8
It’s that time of year for the annual Surf Industry Manufacturers Association’s (SIMA) Liquid Nation Ball, the official fundraiser for the SIMA Humanitarian Fund, which will take place on Saturday, September 17, 2011, in La Jolla, Calif.
And this year, SIMA is honoring Shaney jo Darden, Co-Founder & CEO of ‘The Keep A Breast Foundation’ as the 2011 Humanitarian of the Year. (If you’re an avid reader, you already know I never miss this event-which has previously honored Jason Mraz and Flea.)
“The SIMA Humanitarian Fund is honored to recognize Shaney jo as the 2011 SIMA Humanitarian of the Year,” said Fernando Aguerre, SIMA Humanitarian Fund President and Liquid Nation Ball Chairman and Co-Founder. “As a woman that has had such a positive impact on the health and awareness of hundreds of thousands in the action sports industry, her work and passion is inspiring. We look forward to honoring her as the fourth-ever SIMA Humanitarian of the Year at this year’s Liquid Nation Ball.”
Mixing her passion for the action sports industry, fashion design, fine art, and philanthropy, Shaney jo co-found The Keep A Breast Foundation (KAB), a non-profit charity organization that raises funds and support for breast cancer awareness. Taking plaster molds of women’s (and men’s) torsos, these casts are a trademark of the organization and are given to fine artists to paint, are shown in art exhibitions and then auctioned off with all proceeds going to KAB and other breast cancer awareness organizations. KAB is a unique foundation. With programs such as a Traveling Educational Booth hitting the road an average of 250 days a year to display at events such as The Roxy Jam, The Vans Warped Tour, and South by Southwest, Shaney jo can educate people face-to-face about breast cancer awareness.
Liquid Nation Ball 8 will be held on September 17, 2011, beginning at 6:30 p.m. at the oceanfront home of Fernando Aguerre in La Jolla, where one of the best private surfboard collections in the world is on display. The event includes dancing, live music, great food, open bar, and a short live auction of unique, one-of-a-kind items to benefit 13 surf-related humanitarian organizations. The SIMA Humanitarian Fund Board of Directors aims to continue the record fundraising legacy of the event and raise a net amount of $200,000 at Liquid Nation Ball 8.
As always, thanks for reading~