This is a follow-up to the story regarding NFL players using ‘Football for Good’…

Props to NFL babe Adrian Peterson for his involvement with the ‘Football For Good Giving Assistant.’

Not long after he joined the initiative, he launched a fundraising browser app called the Football For Good Giving Assistant. (get it here: http://www.footballforgood.org/)

And so far, within the first 6 months of the campaign, nearly 5, 000 of Peterson’s mighty-mighty-fine fans have generated over $25,000 using the browser app. The money directly benefits at-risk youth through his All Day Foundation.

The Giving Assistant combines the latest browser technology, the Internet, social media, and e-commerce to develop a new tool that helps nonprofits and schools around the world benefit from the billions of dollars being generated on the web. It provides a new source of funding that is effortless, free, and relies on something that millions of people do every day: shop online.

They’ve coined it “Commerce for a Cause’…give them some love at http://givingassistant.org/

As always, thanks for reading~
delinda@athlebrities.com