Nearly 6.6 billion people will make the 2013 Africa Cup of Nations (AFCON) soccer tournament one of the most watched public events in malaria-endemic Africa, and soccer stars are harnessing the power of Africa’s most popular sport as United Against Malaria Champions to combat the disease and educate the public.
- The biggest names in African football and the top political leaders in Africa’s malaria fight signed onto the campaign, and lent their time to record public messages about malaria for their African audience. These include five elite footballers and five African presidents, including football legends Didier Drogba and Samuel Eto’o, and the first-ever female African head of state, Liberian President Ellen Johnson Sirleaf. TV, radio ads, and billboards were created which feature the players and presidents, targeting policy-makers and decision makers about investments in malaria programs, as well promoting calls-to-action with simple steps to prevent and treat malaria.
You might even win some Drogba signed swag for getting involved: Check out the 2-minute quiz available on the United Against Malaria Facebook page and to learn more about the campaign follow the AFCON games live at www.supersport.com/live-video. (Source: One.org)
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