The National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and the NBA Development League, in collaboration with the American Diabetes Association and Sanofi US, today announced the tip-off of the 2013 Dribble to Stop Diabetes initiative.
The national campaign is in its third year and includes campaign ambassadors Andre Iguodala of the Denver Nuggets, Danny Granger of the Indiana Pacers, and Tamika Catchings of the Indiana Fever- all of whom appear in PSA’s debuting today at www.dribbletostopdiabetes.com, and on tonight’s game broadcast on NBA TV.
Yet…campaign ambassador Iguodola was photographed plowing through his McDonalds in August of last year while other USA Athletes- Lebron James, Kevin Durant, Tyson Chandler, Deron Williams, James Harden, and Kobe Bryant- were able to put down their junk food to smile for the camera…we like this Dribble to Stop Diabetes initiative, but how about a stop eating at McDonalds initiative? Because this initiative is “designed to encourage fans to live an active, healthy lifestyle and raise awareness about type 2 diabetes prevention and management, along with the potentially serious health complications that can be associated with the disease,” we think it might be a bit hypocritical when you got ballers and other world class athletes promoting McDonalds at the same time, no?
“Seven million people are unaware that they have diabetes, that’s a frightening statistic,” said Larry Hausner, CEO, American Diabetes Association. “Our collaboration with the NBA, WNBA, NBA D-League and Sanofi US allows us to reach people to raise awareness and to ultimately save lives.”
Additional Dribble to Stop Diabetes initiatives will include diabetes educational materials distributed through the league’s NBA/WNBA FIT program and a website (www.dribbletostopdiabetes.com) that features the Diabetes Risk Test and other resources and encourages fans to discuss diabetes with their health care providers.
About NBA/WNBA FIT NBA/WNBA FIT is the league’s comprehensive health and wellness program that encourages physical activity and healthy living for children and families. Through a nationwide network of more than 1,000 organizations, NBA/WNBA FIT brings programs and events to more than two million children, adults, and families year-round. NBA/WNBA FIT also collaborates with the Let’s Move! campaign, which First Lady Michelle Obama established to provide communities nationwide with resources to help kids eat healthy and get active. In partnership with the American College of Sports Medicine and Nemours’ KidsHealth.org, NBA/WNBA FIT also provides health and fitness information to children and families through newsletters, social media, and interactive online content at NBA.com/nbafit.
Thanks for reading,