Yesterday, skate-god Tony Hawk, used Twitter to create a real-time treasure hunt which sent a good deal of his 2.9M followers scrambling to find hidden treasures before someone else did.
#THTH works like this: once a year, and with a lot of help from ‘hiders’ Hawk hides big boxes of swag then Tweets a clue to its location. From Hawaii to Dublin to London, fans scrambled to get there first, take a photo and Tweet it to Hawk.
Oceanside CA: find this “annoying rapper” at the end of the Pier by Ruby’s. Tell him Bonita Applebum sent yo instagr.am/p/JdKE0OLHlq/
— Tony Hawk (@tonyhawk) April 15, 2012
Oceanside Pier FOUND, annoying rapper located.
Most boxes were found by fans within 15 minutes, and others were found within two minutes…like this one in Vista California, it sums up the #THTH pretty well…thanks to Hawk for using Twitter as an innovative way to unite your millions of fans while giving back. More HERE.
As always, thanks for reading~