Athlebrities: Swag for a Cause

We are aiming for the sky in 2012 and need your help…it no longer feels that simply writing about causes is enough. Awareness and celebrity/athlebrity involvement are at an all time high, but we feel the need to do more.

Last year, Athlebrities lost three cherished friends to cancer, and chances are you, or someone you know, began or is about to begin chemotherapy treatment.

It seems that everywhere we turn we find undue suffering as it relates to chemotherapy treatments. This has to stop. Particularly for those who can not afford insurance or the daily comforts needed to get through treatments.

Our goal? To provide ‘Swag’ bags to all first-time chemo patients. Starting at a local level in San Diego California, Athlebrities will roll out its first ‘chemo-swag’ bags next month filled with simple comforts needed by many.

Our ‘swag-bags’ will be given to people we celebrate as warriors against cancer.

They will be given to men, women and children as a signal that we care.

Why? During a conversation with a patient going in for round 4 of chemo, I was asked ‘why do all the celebrities get the swag, where’s our chemo-swag’? And just like that, Athlebrities birthed ‘Swag for a Cause.’ (Swagforacause.org-website pending)

And although the word ‘swag’ might offend a few (mainly those not going through chemotherapy) let’s keep in mind that ‘Keep a Breast’ fought controversy for the phrase ‘I Heart Boobies’ yet look where they are now.

Our special canvas-tote bags will be packed with goodies…gloves to keep your hands warm, and as a way to let you know we’re there with you holding your hand. Knit caps or head wraps to keep your heads warm during hair loss and as a reminder that we are thinking of you. A warm blanket as a hug. Lip balm is a virtual kiss. Uplifting books, scarves, breath mints, playing cards, CD players and chill tunes, notepads, pens, hydrating socks, unscented lotions, teddy bears, baby blankets, and more.

Of course, this is where we need your help. We are not a nonprofit yet but we can’t wait any longer to start. We are filling our bags and looking for partners, NPO’s, publicists, agents, athletes etc, product donations, or just about anything to help us make this a reality.

We envision the day where every first time chemo patient gets a swag-goodie-bag upon check-in.

If you, your hospital, clinic, friends, or organization would like more information or would like to be a part of this initiative, please contact me via email. We welcome any and all suggestions as to which clinics are in the most need.

Let’s do this together.

As always, thanks for reading~
delinda@athlebrities.com