CAMILO VILLEGAS IS CRAWLING THROUGH SPORTS ILLUSTRATED
Finally, mass media outlets are taking notice of the hottest golfer to crawl the course, Athlebrity lawn cat Camilo Villegas is featured on the Sports Illustrated website.

According to a very astute Luis Fernando Llosa of S.I Villegas’ “play and persona have him poised as a crossover attraction ripe for the MTV crowd and the most beautiful people lists.” The sexy beast created quite a stir in our libidos during his hot second-place finish at the Ford Championships in March, and fans around the world flocked to their TV’s to watch his super-sexy style of lawn crawling. Thirty Spanish-speaking journalists were on hand for the final round, and Villegas landed on the front pages of Colombia’s six largest papers. The morning after the tournament, Colombian cable channel City TV signed a deal to carry the remainder of the ’06 PGA Tour schedule. The President of Colombia’s golf federation, said Villegas is “doing for golf here what Juan Pablo Montoya did for [F1] racing, which was establish a tradition and create a huge following.”

**NEWS FLASH** Villegas has filmed a hot, hot, hot, new TV ad for Cobra in which CBS golf analyst David Feherty asks Villegas “how he hits the ball so far.” In a spoof of the film “Scarface,” Villegas “holds up the head of a Speed Series Cobra driver and says, ‘Say hello to my not-so-little friend.’” I wonder if Camilo Villegas has any idea what it does to us when he says that? I can’t breath right now. P.S. As of this morning, the ad has not been added to the Cobra website- need I remind you to keep checking for it? I think not, but will anyway.

THE HOTTEST AND HIGHEST PAID US SOCCER STUDS

Hot Chivas USA F Juan Francisco Palencia is the highest-paid player in MLS this year with a $1.36M salary. The sexy number two player, Landon Donovan will earn $900,000 this year. Eddie Johnson is third at $875,000, followed by Juan Pablo Garcia at $624,260 and Freddy Adu will earn a base salary of $300,000 and $550,000 in total compensation.

KEVIN GARNETT EARNS LOVE

Sexy beast Kevin Garnett received the NBA’s annual J. Walter Kennedy Citizenship award, which gives mad love to an NBA player or coach for outstanding service to the community. No, Garnett did not win the award for “Birthing” out of a basketball in the Rain, the beast won the award because in November he pledged $1.2M toward the construction of new homes for Hurricane Katrina victims, and his 4XL Foundation opened computer labs at two Minneapolis high schools.

LOOKS THE SAME TO ME?
Reebok and the Vikings last night unveiled the team’s new uniforms at the Mall of America in Bloomington, Minnesota.

The team’s newly-designed uniforms were unveiled at the Mall alongside hot Vikings Jermaine Wiggins, Kevin Williams, Matt Birk. The unveiling has been teasing us with billboards and local newspaper ads with a blurred image of Wiggins, Birk, Antoine Winfield and Brad Johnson in the new uniforms. Now, the campaign has been “unblurred” and we can see how hot these guys are.

IT’S A BUSH FIRE
I’m not gonna jump on the media lynching that’s rolling with Reggie Bush and the allegations about his house. I would prefer to jump on Reggie myself- I mean, jump on his hot endorsement deals and Athlebrity outings.

Last night, hottie appeared on “Late Night with Conan O’Brien” where he talked about his new endorsement deal with adidas. (Note: the adidas deal was first reported by the Sports Business Journal to be worth $1M annually, the highest priced shoe deal for any NFL player). On Conan, Reggie displayed items from adidas’ new apparel line, Power Web Compression. He also discussed his choice of footwear, “I felt I would have more leeway with adidas. … They just didn’t have 10, 20 guys already [like Nike does].”

CAMPBELL’S IS SWOOPING IN ON THE NFL HOTTIES
The Campbell Soup Company has run a full-page ad in USA Today promoting the company’s NFL Draft “Predict the Picks Challenge” with the line “A Contest For Those With A Big Appetite For All Things NFL” that obviously includes Reggie Bush.

CAMPBELL’S MAMA’S BOYS

Stealing my hotties, Campbell’s has now signed sexy Ben Roethlisberger and Matt Hasselbeck, along with their mama’s to join its “Mama’s Boys” ’06 NFL ad campaign. Don’t worry, they are not replacing Mama McNabb and big D, both of whom will again appear in the campaign. All three hot QBs will be featured in TV ads that will not debut until the NFL’s opening weekend in September. What a tease- we have to wait another four months!

THEY ARE JUST SHOES

According to the Portland Oregonian, adidas has “reversed itself and agreed to immediately halt sales of the Y1-Huf sneaker that features a caricature some Asian American groups found offensive. The shoe, which adidas initially refused to stop selling is designed by S.F.-based graffiti artist Barry McGee and features an “Asian face with slanted eyes, buck teeth and a bowl haircut.” adidas spokesperson Abby Guyer said that the company “changed its mind … after hearing complaints from several groups” since the $250 shoe went on sale April 1. Guyer added that “most of the 1,000 sneakers that were for sale have probably been bought.” She said “probably”- I want a pair, size 8 please, someone, anyone…?

That’s it for today. As always, thanks for reading. Delinda